DXRacer Social Media and Written Examples
DXRacer Blog Posts:
• http://www.mitchalpiner.com/dxracer-official-blog-articles/
DXRacer Affiliate Program:
• http://www.mitchalpiner.com/dxracer-affiliate-program/
Game releases that resonated with our target audience:
• https://twitter.com/DXRacer/status/960955058211958784
(Wrote copy and worked with graphics)
• https://www.instagram.com/p/Bao4KiUHwaA/?taken-by=dxracer
(Created and animated all assets)
Memes and User Generated Content
https://x.com/search?q=%23PAXThrone&src=typed_query
We sent product to conventions, then asked fans to take a creative photo with them and post their creative photo on social media using the hashtag #PAXThrone and the partner’s booth (this one being Sky Noon). It was a great strategy to keep our presence active at conventions without spending money on a exhibition booth, while letting our fans and user generated content keep our brand’s presence active on social media throughout high-traffic weekends.
One of many, many features of cool photos of various users setups with DXRacer gaming chairs featured prominently.
Evergreen engagement content
DXRacer: FGC (Fighting Game Community) Edition: https://twitter.com/DXRacer/status/1012783854896238593
Our fans’ cats loved their chairs, so I created and publicized a hashtag to help track volume and sentiment.
Our fans’ dogs also loved chairs, so I created and publicized a hashtag to help track volume and sentiment.
Product releases:
An important announcement of the new OpticGaming v2 Chair is teased one word at a time, getting the community and fans involved!
https://x.com/search?q=from%3Adxracer%20DXRacer%20is%20looking%20forward&src=typed_query&f=live
Valkyrie Series Chair promotion
Cross promotion with partnered companies:
Social post that featured our product partners at the time: SCUFGaming, GFUEL, and Astro Gaming
Soylent sent the DXRacer offices many cases of Soylent in exchange for Soylent-branded chairs.