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Mitch Alpiner

Social Media | Community Manager | Communications | Content Strategy | Marketing

EXPERIENCE

BUNGIE INC. (SONY INTERACTIVE ENTERTAINMENT)

Social Media manager, Destiny 2

October 2022 - June 2026

  • Drove 15,800,625,500+ impressions and 38,000,000+ engagements by guiding Destiny 2’s global content strategy and optimization of a complex, multi-platform social ecosystem spanning 40+ accounts including Twitter/X, Facebook, Instagram, Threads, Discord, YouTube, TikTok, and Bluesky accounts to sustain long-term player retention.

  • Architected and helmed global social media launch strategy for Destiny 2: Revenant through Monument of Triumph, while providing strategic oversight and launch execution for major franchise milestones from Season of the Seraph through The Final Shape.

  • Led cross-functional campaigns from conception to execution for 35+ evergreen engagement initiatives. Synchronized global localization, creative asset development, and stakeholder alignment to ensure unified brand messaging.

  • Steered crisis communications during critical periods of low community sentiment. Rapidly pivoted content strategies to mitigate brand risk, maintain active channels, and protect corporate reputation.

  • Engineered an intellectual property protection strategy utilizing YouTube Content ID matching to take down 200+ leaked content videos without incurring DMCA strikes, preserving player discovery and safeguarding company assets.

  • Optimized operational efficiency by reconstructing global YouTube publishing pipeline, reducing video staging turnaround times by 80% (from 10+ hours to under 2 hours) while drastically minimizing deployment errors.

  • Managed high-value external partnerships, serving as a primary strategic lead for agency partner Keywords Studio to ensure rigorous quality control, alignment on deliverables, and efficient resource allocation.

  • Cultivated a high-performing, collaborative culture by breaking down silos across Publishing, Marketing, and Development, earning frequent positive recognition as a trusted cross-functional leader and strategic advisor.

Mitch Alpiner Consulting

Social Media and Community Manager Consultant

September 2018 - September 2022

Tencent Games (Level Infinite) on behalf of Reverb Communications Inc.

  • Generated 517,000,000+ impressions and 18,000,000+ engagements by orchestrating global social media and community strategy for Arena of Valor across Facebook, X/Twitter, Instagram, YouTube, Reddit, and Discord to accelerate player acquisition and retention.

  • Directed high-impact, cross-functional campaigns for a major live-service mobile game by establishing a standardized global communications framework, collaborating across international disciplines, languages, and time zones to scale localized player engagement while maintaining total brand integrity.

  • Directed efforts to highlight community-focused content creators.

  • Built competitive research analysis presentations based on market trends.

D3 Publisher on behalf of Kanarey Productions

  • Spearheaded organic growth strategy for Earth Defense Force English social channels, scaling community by 4,700% (from 500 to 24,000+ highly engaged followers) to establish a vibrant, loyal Western player base.

  • Coordinated global influencer marketing initiatives and assisted with pre-release press demonstrations, cultivating high-value relationships with key personalities and media outlets to secure impactful coverage and increase brand awareness.

Ragnarok Game LLC and Studio 369

  • Led brand voice and content strategy during repeated low-sentiment periods by owning all internal and external community copy, while architecting high-performance social media marketing calendars to maximize cross-functional alignment and audience retention.

  • Organized ‘RUNE II’ influencer play test and feedback sessions. Prioritized collected comments to development team to inform future processes and to sell more game units.

DXRacer

Influencer Manager

July 2017 – August 2018

  • Designed affiliate and influencer program from scratch to strengthen brand awareness and sales.

  • Grew affiliate sales channel by 5,000%, totaling $200,000+ in revenue.

Social Media and Community Manager

December 2016 – August 2018

  • Managed communications strategy for DXRacer across 8 distinct digital platforms, leveraging targeted organic and paid media campaigns to generate 83,000,000+ impressions, scaling community members by 100K+ followers, elevating reach by 200%, and boosting engagement rates by 303%, improving sales and brand loyalty.

  • Headed social ads and paid user acquisition initiatives, amplifying sales conversion rate and brand awareness through targeted advertising.

  • Lead social listening to respond and interact with 300+ people daily.

EDUCATION

Bachelor of Arts, Media and Information

Michigan State University
May 2016

SHIPPED PROJECTS

RUNE II (2019)

Earth Defense Force: Iron Rain (2019)

RUNE II: Decapitation Edition (2020)

Earth Defense Force: World Brothers (2021)

Arena of Valor: Beta 32, 33, 34, 35 (2021, 2022)

Destiny 2: Season of the Seraph – Monument of Triumph (2022 – 2026)

Marathon (2026)

VOLUNTEERING

Volunteer Staff (Enforcer)
Penny Arcade and ReedPOP
March 2013 - March 2018

SKILLS

Sprinklr Social

Sprout Social

Asana

Bit.ly

Microsoft Teams

Strategy

GTM Planning

Project management

Communication

Copywriting

Infrastructure improvements

Photography and image editing

Video content creation

Live streaming

On-Camera personality

Public speaking

Creative writing

Swing Dancing

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